RUNWAY SIGNATURES SS19:

For a few years now, it’s been about embracing individuality and naturalness: the idea of really presenting everybody as the best version of themselves. It’s a very positive image, and that isn’t going to go away - it’s going to continue to be the backbone for everything. Portrayal of this on the runway remains as prominent as ever…

VICTORIA BECKHAM:

The British fashion icon defied all expectations when presenting her 10^th Anniversary show at London Fashion Week in September 2018, nostalgia remained at the forefront of the show, showing the evolution of the crafted workmanship. As with any show, the hair and beauty aspects act as compositions that heavily contribute to the final look. As previously mentioned, the evolution of her brand image has been outstanding to witness with her SS19 show taking on a subtle, sophisticated almost simplistic approach; models adopting the ‘boyish’ slick hair, this allows the exploration of all the components needed to create the look.

BURBERRY:

Creative Director Tisci wanted to play off the idea of ladylike Britishness and properness, and that’s where we got these very clean chignons, a method that seems restricted and outdated. As the brand begins to diversify and develop, the aims of becoming more provocative and contemporary.

PRADA:

This season at Prada was a very defined look with very short bangs. It was a trend back in the '50s and '60s, but it felt new again. That is always the best fashion or beauty trick: when you identify with something, but it’s presented in a way that you’re not quite sure where it’s coming from. Putting extreme headbands on all the girls. It felt futuristic, but also like a religious symbol.

RALPH LAUREN:

Ralph’s vision for the brand was to achieve luxe attainability, therefore the use of a blowdry combined with products such as Wella Perfect Me (£10.40). This tousled beachy look allows for easy recreation outside of the salon – even after the service, the hair will gradually form its own natural shape, adding a new finish to it whilst still looking occasion ready. 

These next few posts will be in collaboration with Oliver & Lee Hair Design, a salon based in Sittingbourne, Kent. If you are interested in any of the services or products mentioned in the post, please do not hesitate to contact me or the salon directly.